Latif

Enterprise GTM operator, founder, and AI systems builder

20+ years owning enterprise customer relationships, shaping complex commercial paths, scaling operator-led companies, and building AI systems for work intelligence, meetings, revenue teams, and governed development.

Public resume. Contact details are intentionally omitted.

What I Own

  • Enterprise account ownership across C-suite trust, account planning, forecasting, renewals, expansion, cross-functional team coordination, pricing, and commercial terms.
  • Founder and operator experience: building companies, teams, go-to-market systems, advisory offers, product strategies, and delivery routines from ambiguous starting points.
  • AI product and systems work across Joan, Meeting Sidekick, SalesSidekick, Sidekick Genius, Founder OS, VibeOS, and Microsoft-aligned GTM infrastructure.
  • Hands-on builder mentality: architecture, research workflows, agent systems, quality gates, evidence systems, and customer-facing AI implementation work.

Selected Highlights

  • 13 years at Cisco across enterprise sales, major-account ownership, Smart Cities, IoT, collaboration, data center, and security.
  • Cisco Sales Champion/President's Club 11 times and 5 promotions across multiple business units.
  • At Replicant, built the global enterprise segment, expanded major existing accounts, and closed the largest enterprise engagement in company history.
  • Co-founded and scaled Symphonic Inc from $0 to a $20M business with over 100 employees and 300%+ YoY revenue growth.
  • Mentorship and AI GTM advisory for 70+ startups through Plug and Play ecosystem work.
  • Current work spans Joan product company, Pipeline Rebel consultancy, Founder OS, Sidekick, and related AI systems.

Experience

Joan

AI product company — Joan, Sidekick, Meeting Sidekick, SalesSidekick, and SalesSidekick Legacy

JoanFounder
  • Built Joan as the umbrella for shared context, meeting infrastructure, and Sidekick products
  • Joan anchors the product idea: capture how people work with AI, keep the useful context, and bring it back into the next workflow
  • Meeting Sidekick, SalesSidekick, Sidekick Genius, Microsoft-aligned product work, and SalesSidekick Legacy all sit under Joan

Pipeline Rebel

AI go-to-market consultancy — advisory, workshops, implementation, and enterprise GTM systems

Pipeline RebelFounder & CRO
  • Built Pipeline Rebel as the AI go-to-market consultancy: advisory, workshops, implementation, and revenue systems
  • Works across enterprise and startup GTM problems where AI implementation needs workflow design, review, and commercial accountability
  • Startup ecosystem work across Plug and Play mentorship, AI GTM workshops, Skool community design, and Microsoft ecosystem packaging

Advisory

Plug and Play mentorship, workshops, and startup GTM systems

Plug and Play Tech CenterMentor & Advisor, AI GTM
  • Mentorship and AI GTM advisory for 70+ startups across Plug and Play ecosystem work
  • Built and delivered the GOAL Spring '26 U.S. GTM workshop in Sunnyvale for founders and early revenue teams
  • Packaged Claude/ChatGPT/Codex for GTM operations, workshop decks, exercises, and May Summit follow-through into a repeatable startup system

Enterprise AE Roles

3 founding AE roles — AI voice, workforce intelligence, enterprise recruiting

ReplicantGlobal Strategic Account Director
  • Built the global enterprise segment from the ground up, reporting directly to CRO
  • Expanded major existing accounts and turned strategic customer problems into executive-level AI programs
  • Built a repeatable enterprise motion across account planning, expansion strategy, commercial pathing, and cross-functional execution
  • Led complex deal cycles and closed the largest enterprise engagement in company history
  • Managed complex Fortune 500 AI programs across product, engineering, marketing, and customer success
ReejigStrategic Enterprise Accounts
  • Workforce intelligence — helping enterprises understand and optimize their talent
  • Built enterprise pipeline from zero in an emerging market category
SmartRecruitersStrategic Enterprise Account Executive
  • Built a net-new strategic enterprise segment
  • Fortune 500 pipeline where no enterprise motion existed

Symphonic Inc

Co-Founder & CEO — $0 to $20M business, over 100 employees, 300%+ YoY growth

Symphonic IncCo-Founder & CEO
  • Scaled from $0 to a $20M business
  • Greater than 300% YoY revenue growth
  • Over-100-employee team across three vertically integrated companies
  • ~15 industry awards

Cisco

13 years — Cisco Sales Champion/President's Club 11 times, Smart Cities $30M+ deals

CiscoMultiple Roles (13 Years)
  • Cisco Sales Champion/President's Club 11 times
  • Promoted 5 times across diverse business units
  • Smart Cities initiative: $30M+ deal pipeline
  • Sold across IoT, collaboration, data center, and security business units
  • Owned major-account planning, forecasting, renewal and expansion motions, commercial terms, and cross-functional team coordination across complex enterprise accounts
  • Managed complex multi-stakeholder enterprise relationships

Proofpoint

Enterprise messaging security — top-performing European sales team

ProofpointRegional Sales Manager
  • Top-performing sales team in Europe
  • Strategy adopted as pattern for UK sales force
  • Invited as trainer and mentor across organization

Selected AI Systems And Products

Joan PlatformMeeting SidekickSalesSidekickSidekick GeniusSalesSidekick LegacyFounder OSVibeOSWorkspaceOSJoansSignalClawFabriq