Two major components, one platform — the AI BDR and the CRM & Campaign Manager
Component 1: the AI BDR — a six-stage lead lifecycle (capture, enrich, qualify, nurture, converse, convert), 60-plus workflows, two-way conversational AI over SMS. Component 2: the CRM and Campaign Manager — a full operating portal with 22 pages, 73 API routes, a 19-table PostgreSQL database, campaigns including webinar, analytics, and RBAC. A shared data and integrations layer with the Airtable-to-PostgreSQL hybrid seam, SMS trust controls, and shipped-and-running system.
CLIENT CASE STUDY · PIPELINE REBEL
Two major components, one platform
An AI BDR that works the funnel end to end, and a full CRM & campaign manager to run it from. Built for a B2B sales-coaching firm.
COMPONENT 1 · THE AI BDR — capture → booked meeting, hands-off
Capture
every lead, instantly
›
Enrich
data filled in
›
Qualify
scored to the ICP
›
Nurture
multi-step SMS · A/B
›
Converse
AI handles replies
›
Convert
meeting booked
60+ workflows · always-on automation · Azure OpenAI GPT-4o (dual-endpoint failover) two-way SMS · Apollo / Hunter enrichment
THE WORKFORCE
COMPONENT 2 · THE CRM & CAMPAIGN MANAGER — the console the team runs it from
Campaign Manager
Lead CRM
Analytics
Webinar Campaigns
Airtable ↔ DB Sync
RBAC + Audit
Full operating portal · 22 pages · 73 API routes · 19-table PostgreSQL (45 migrations) · campaigns: lead-form / nurture / webinar
THE COCKPIT
Airtable (source of truth) ↔ PostgreSQL (working layer) — reconciler + sync queue keep them in agreement
Kajabi capture · SimpleTexting / Twilio SMS · Apollo · Hunter · Calendly booking · Slack alerts
SHARED FOUNDATION
TRUST · SMS DONE RIGHT
STOP / opt-out · quiet-hours enforcement · rate limiting · suppression · full audit trail · a human can always step in
SHIPPED & RUNNING
Live in production for months · every lead worked · 60+ workflows · 73 API routes · two-way AI SMS · multi-tenant architecture
Pipeline Rebel
— built, shipped, and running for a B2B sales-coaching firm.
pipelinerebel.com
Two hard things done well, one platform. Component 1 — the AI BDR is the workforce: it runs the six-stage lead lifecycle, capture to booked meeting, hands-off. Component 2 — the CRM & Campaign Manager is the cockpit: the full-stack console the team runs it from. Both sit on a shared data & integrations layer — Airtable as the source of truth, PostgreSQL as the working layer, a reconciler and sync queue keeping them in agreement — with SMS trust controls built in. Shipped and running in production.